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Objective To work in ,an environment,the field of Sales Marketing ,where I can synchronize the theoretical knowledge with the practical applications to synergize personal and organizational growth.
• Working as a Head of Sales & Trade Marketing, managing and developing Sales for multiple channels, Key Accounts, in Saudi region & Cosmetics in the UAE -into different Categories, of Skin Care, Premium Skin Care, Make up & Consumer sexual health with the responsibility of P&L. Managing Sephora Middle east, Debenhams, Nahdi, Whites & boots as a Key Customer.
• Achieve / exceed all key sales measures and targets Net Revenue, Gross Margin, Trade Spend
• Work in partnership with brand to ensure development and implementation of customer category strategy and achieve best-in-class account 4P (Product, Placement, Price & Promotion)
• Develop and manage multi-level relationships with Key accounts; contribute to customer strategy.
• Responsible for account sales and trade investment targets
• Implementing trading and distribution/promotion agreements & JBP with major account’s profile.
• Ensuring right share of shelf/visibility at POSM/Distribution penetration across product range/ Retail Pricing/Consumer and Trade Promotions and Discounts.
• Managing customer negotiations as per commercial strategy and customers
• Partner with Demand Planning to ensure Customer Service levels.
• Managing Sales and Shopper marketing activities, nationally, for the categories of Men Care, Hygiene & Household which worth around SAR 200 MN.
• Responsible for P&L for the Category -Sales, Inventory & Margins, Product listing, product Selection delisting, Portfolio Optimization, SKUs rationalization -complete category Management Process.
• Responsible for Developing Category Strategy & vision in line with commercial’s strategy and monitoring & deriving Sales, increasing & Securing Front Margins, ensuring availability, Visibility along with assortment planning to derive Category growth.
• Planning Sales revenues & analyzing monthly performance by presenting business review for each category/Business KPIs: Volumes, Value, Margins, Promo Effectiveness Revenue, and market share.
• Developing Plano-gram and POS material, designing Brand activations and trade activities to increase Brand visibility to execute Category Commercial\'s Strategy and increase Primary & Secondary Sales.
• Designing promotions and evaluating later- post event analysis-like Promo Effectiveness, Promo affinity, ROI and segment /Brand Sales growth ensuring availability and visibility.
• Conducting in depth Sales Analysis per Category, per sub Category, per region, per segment, per Brand, to monitor the contribution and growth in volume and value to achieve and exceed targets. To effectively increase the sales of the existing and upcoming range of products.
• Monitor, evaluate and analyze the Current Market situation, Market data, Share read and doing competitors\' Analysis to grab Market opportunities/share and identify threats.
• Ensure execution of merchandising at the points of sales in line with the Commercial & Marketing Strategy in order to influence the shopper’s choice in favor of directed Brands/ products.
• Cross functional team alignment, Marketing, Visual Merchandising, Planning, Demand Planning and Sales & operation team for an in store execution & di